Client

Tecniwork S.p.A.

Services performed

  • #Art & Creative direction
  • #Design for print
  • #Design for digital

The Collection

Divina Terra

TNS Firenze chooses ten new natural nuances for its winter collection. The nails light up and showcase the beauty of earthy colors, inspired by a rich and strong nature coming from the previous season, but with a light shadow covering the brilliant tones.

That’s why the name of the collection is “Divina Terra” (Divine Earth). Beauty has much to do with earth, both the oldest and most modern form of beauty and divine.

 

 

The strength of beauty

Air, water, aarth and fire are the elements that give birth to these new colors, who represent a new femininity through the hands wearing them: modern, conscious, sensual.

WE RAD covered the entire production of the campaign: from the concept to art direction, from the set design to the development of the collection’s landing page.

Natural textures

Siti Web Rad - Anteprima Desktop
We RAD - Agenzia di Comunicazione - Immagine del lavoro