a new vision
Terranova, a smart city software development company that provides flexible products aimed at anticipating market needs, consists of three individual business units: Terranova, Ambiente and Trilance.
The origin of the brand
Goal: to redesign the entire ecosystem of the three corporate websites, while giving the brand a new image, through the restyling of the logo and the business units.
The latest project and resulting brand were inspired by the “authenticity element” of the early one.
The dynamic corporate image allowed to trace the evolution of the logo, right down to the principles that inspired and guided the production of the shapes. Through an articulated storytelling, the Terranova brand regained its lost value: a value-bearing dimension, with the different business units gravitating around it.
The dynamic corporate image allowed to trace the evolution of the logo, right down to the principles that inspired and guided the production of the shapes. Through articulated storytelling, the Newfoundland brand regained its lost value: a value-bearing dimension, with the different business units gravitating around it.
Each unit was designed to be able to operate and be successful individually, with three newly-built websites using the open source and headless CMS, Twill. In addition, to achieve better speed and SEO performance, they were also equipped with a hybrid implementation of rendering, both server and client side.
Finally, thanks to careful analysis and API infrastructure, these completely independent websites are fully capable of communicating with each other.
As for the UX, each project was based on the sitemap, defining the entire ecosystem of pages and content that had to communicate with each other.In terms of lead generation, each website was specifically calibrated to be tracked on Linkedin Ads, as this allows to profile the surfing of the users, implementing an email validation system to minimise SPAM and obtain quality leads.