Design the change you want to see in the world
We dare because we care
Why do we care? Because it's always a good idea to get out of one's comfort zone, in other words, daring, innovating, risking, learning something new and growing. It is an almost daily circular process that can potentially go on forever: as soon as we have the feeling we have landed somewhere safe, we take off again! It’s risky, we know, but potentially much more fun!
And that’s why WE RAD’s motto is: to make a difference... by producing value and having an impact. That's why our transformation felt like a very natural step. WE RAD has become an ecosystem that looks for “organisms” with which to share and grow. The ultimate goal is always to add value, both in Italy and abroad. We RAD became a b-corp.
Our primary goal is to communicate. In every way and with all available means, both analog and digital, with a coordinated, dynamic and open source-based approach.
We dare because we care
WE RAD is an agency that optimizes processes and tools to provide technological support to companies, as well as to communicate using cutting-edge, immersive and responsive methods.
WE RAD is a community of creative minds that share the same values, people who are not afraid of change, especially if it enhances WE RAD itself and the brands of its Clients.
WE RAD - Responsive Advertising Agency - strives to be a dynamic entity. We work in a coordinated manner, with a horizontal structure where the interconnected operating units are part of an improved and optimized interaction system that grows and changes. The key word is “lean”: the creation of appropriate tools allows the individual business units to collaborate and achieve maximum value for the client while minimizing resources, time, energy and effort.
Strategy, Branding, Digital, Content
Strategy, but also reliability and tested methods. We firmly believe that truly effective creativity must be organized in all its elements and supported by appropriate technological means. We have identified and implemented four specialized and autonomous, yet coordinated and inseparable, business units that cover, coordinate and process all the needs of our clients. First, our immersive digital technology unit, which has become a crucial marketing component to achieve multi-channel and multi-audience communication.
RAD Strategy Model
Providing shared operational tools is one of our primary executive objectives. Two days of workshops where we identify the company's communication pillars and touchpoints, as well as the most suitable tools to achieve their objectives, the topics to be treated and the storytelling to be put into practice, depending on the tone of voice identified.
The first digital assistant for corporate identity management. Brando is extremely reliable and it allows to archive, organize, coordinate and develop. Logos, fonts, color palettes, typography guidelines and information hierarchies, as well as other elements that make up the coordinated image of a brand organized in a single platform, ready to be modified by the internal departments of the companies, with no support from external collaborators.
RADCommerce is nothing more than an open-source solution developed to meet the needs of companies that no longer want to be subjected to the structural limits of rigid and pre-packaged eCommerce platforms. A complete service that can be customized according to the needs of startups, SMEs and large companies, without ever having to sacrifice ethics or scalability.
We work with (and within) large international teams and international clients. Our focus is on London, where we have our second headquarters, and our goal is to become a “forge of creativity”, a strong reference point, as well as a source of inspiration for talents and stakeholders.