Loud Apparel
Loud Apparel is a children's clothing brand founded in 2012 by Italian designer Serena Di Scalzo, which combines style, comfort, and sustainability, offering pieces characterized by a unique and bold essence.
Deliverable
The goal of the project was to revitalize Loud, strengthening brand awareness and positioning it with a fresh and captivating identity. We carried out a complete rebranding, created a revamped website, and managed the launch across social media channels.
The Restyling: Before & After
Growth as change and movement. Play as a celebration of creativity. Sustainability as the learning of new awareness. Evolution as continuous learning.
These are the key concepts we explored to create the rebranding of the children's clothing brand Loud, now accompanied by a new payoff, "grow bold," and a new logo.
The new pictogram
The goal of the new pictogram is to evolve the concept of the eyes, already present in the previous version, making it an even more distinctive and recognizable element of the brand, thus strengthening its uniqueness.
Additionally, the integration of key words – growth, play, sustainability, evolution – further emphasizes the brand’s distinctive character, without losing its playful spirit.
The eCommerce
After the rebranding, Loud continues to grow with a redesigned e-commerce platform aimed at offering a smooth and engaging shopping experience.
A project carefully crafted in every detail to freely explore each collection and celebrate creativity without limits.
Finally, we previewed the website launch with a strategy across social media channels, gradually unveiling the brand's new identity through all the graphic details that make it stand out.
- Strategy
- Branding
- Digital
- Content
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