Dr.Vranjes Firenze
Dr. Vranjes Firenze combines Florentine heritage, iconic fragrances, and artisanal elegance since 1983, creating sophisticated and long-lasting scents that symbolize both innovation and tradition.
Deliverable
Dr. Vranjes Firenze assigned us the realisation of a photo and video production for its digital channels.
Sinestesia talks about the well-being and emotions evoked by the brand's products, activators of memories and sensations in a timeless tale, articulated in several chapters, united in a main iconic video that embraces and communicates the central message.
Florentine Inspiration
The chronology unfolds through a series of interconnected stories, all linked to the theme of synesthesia, starting with Florentine Inspiration.
This first chapter celebrates Florence as the core of the company’s inspiration in a contemporary light, narrating the evolution of Dr. Vranjes Firenze’s products and the brand’s deep roots.
Heritage & Behind the Scenes
The second chapter, Heritage & Behind the Scenes, explores the evolution of the brand and its craftsmanship, with an innovative and cutting-edge approach.
This chapter unveils some of the production phases of Dr. Vranjes Firenze’s products, placing the 2.0 artisan at the center and highlighting the perfect balance between manual tradition and modern technology.
Brand & Scent Experience
Brand & Scent Experience is the third chapter of the production, dedicated to showing how Dr. Vranjes Firenze products stimulate the senses through a unique synesthetic experience.
The focus is not on the product itself, but on the emotion it evokes, inviting the consumer to identify with what they see. A timeless world where fragrances awaken memories and sensations from the past.
Second Life
To conclude, Second Life celebrates timeless elegance and the creative reuse of Dr. Vranjes Firenze products.
The idea is to transform these objects into new resources within the home, such as using rattan sticks in wardrobes or repurposing diffuser bottles as elegant vases.
- Strategy
- Branding
- Digital
- Content
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