Kobak: motion video and illustrations for Ecomondo 24
Through the new motion video made for Kobak, we wanted to create an illustrated world representative of the brand and recognisable as an extension of the Brand Identity.
Deliverables
The video is intended to give key information to dealers interested in joining the Kobak network in a simple and appealing way, through auto information channels.
Video workflow
The video production process developed in several stages. We started by analysing the current video to identify improvements and opportunities. Next, we drafted the project brief and objectives, followed by the rewriting of the script for the voice over.
After the script was approved, we translated it into French and started recording the voices in Italian and French.
Finally, we drafted proposals for the style of the characters and developed a storyboard. The final boards with approved style, script and sketch were produced and followed by a round of edits to perfect the result.
The illustration
The illustrations created to represent the dealer video motion capture the essence of Kobak's identity, combining style, innovation and a touch of originality to communicate its message in a visually engaging and memorable way.
The key characters are the protagonists of the footage and, together with all the bathrooms, tell how to become part of the Kobak network in a smart and intuitive way.
The illustrations in the video cover the walls of the stand at the latest Ecomondo, conveying the authentic and unique essence of Kobak and immersing visitors in its world.
Project in collaboration with terrastudio.gallery.
- Strategy
- Branding
- Digital
- Content
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