TNS: advertising campaign
TNS Firenze, part of Tecniwork S.p.A., is an Italian brand with over 30 years of experience in the makeup and manicure sector. Each TNS nail polish collection is designed with care to create custom advertising campaigns, enriched with emotional photos and videos.
Deliverables
Content that highlights the aesthetic of the products and tells an engaging story, reflecting the essence of each collection. Attention to detail ensures a strong and recognizable brand image.
Renaissance
In the 'Renaissance' campaign for TNS AW 24/25, every detail was designed to enhance the colors of the nail polishes.
The protagonist immerses herself in a ritual of beauty and refinement: from the TNS vinyl unveiling the new nail polish, to the enchanting atmosphere created with candles and fragrance, culminating in moments of pure leisure—a true rebirth.
Marea
Inspired by the elegance of water and nature, Marea embodies a spontaneous and magical beauty, like the song of a mermaid. Every woman will feel the fresh, oceanic embrace of the vibrant shades in the SS24 nail polish collection.
Glam Treasure
A captivating woman receives a mysterious invitation: the sender is TNS. Exclusivity and mystery blend with fun in the AW 23/24 campaign.
Wondercolor
The SS23 collection is free from limitations, celebrating love for ourselves and for others. A summer of love becomes a time to play with our beauty, using unexpected combinations to enjoy the most beautiful season of the year.
On the Road
A carefree, liberating vacation sets the tone for the SS22 collection. An independent, energetic, joyful woman, ready for new experiences. A story told through Polaroid-shaped memories, shared via postcard with her close friends—the ones she left in the city to take a break and recharge.
Kosmica
A journey beyond limits, with vibrant colors and cosmic textures. The AW 21/22 nail polish collection brings the infinity of the universe to your nails.
Shades
An ad campaign that captures minimalist beauty, exploring the balance between color, light, and shadow to fully highlight the nail polish. The images play with subtle contrasts, conveying a sense of sophistication and intensity.
Essentia
The essential that is never ordinary. Color takes center stage in its purest form. Tone-on-tone brushstrokes perfectly match the shades of the AW 20 nail polish collection.
Bloom
The Spring/Summer 2020 nail polish collection is inspired by the freshness and abundance of blooming nature. Nails become the focal point, like tiny buds blossoming on fingertips. The goal is to convey lightness, vitality, and a sense of renewal.
Esotica
Exotic SS 20 explores a universe of bold and vibrant colors inspired by the wonders of nature. Each nail polish is an invitation to discover tropical adventures and shine with a look that celebrates uniqueness.
Swarosky
A luminous touch to shine, objects that evoke fairy tales to dream. Authentic colors enhanced by sparkling nail art.
Divina Terra
A celebration of the colors and textures of nature! Each nail polish evokes the beauty of landscapes and the richness of the earth, bringing a touch of authenticity and harmony to your style.
Lungomare
A tribute to the colors and vibes of summer! The freshness of the SS 18 nail polishes, inspired by summer shades. Perfect for a look that evokes sunny days and sea breezes.
4o mini
Pop Italiano
Bold colors for nails that shine as brightly as your spirit. Iconic props accompany the storytelling of an elegant, timeless collection.
- Strategy
- Branding
- Digital
- Content
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