Nova Fides
Strategy - Branding - Digital - Content
Trust is the positive attitude with which the company approaches itself, others, facts, and relationships. “Good Faith” processes position Nova Fides as an authoritative company that can be trusted.
Deliverables
Art Direction
Graphic design
Illustration
Motion graphic
Web design
Web development
Strategy branding
Digital content
Thanks to the RAD Strategy Model, the participatory path between Agency & Client for the analysis and definition of assets aimed at corporate communication strategy, we highlighted the concept “A Thread of Trust.
Evolution of Brand Identity
The identity with which the Client came to us told of a solid and trustworthy company. We emphasized the creative and dreamlike aspect, the emotional part of the brand moved by passion.
The Line Illustrator
For this project we chose to collaborate with Jonathan Calugi, the illustrator of endless lines with a positive soul, inspiring confidence.
Blue Thread
The Company Profile was bound with singer thread. This allowed us to elevate the storytelling concept using indigo blue as the “fil blu” of the narrative.
The use of grid as an ordering system is the expression
of a certain mental attitude inasmuch as it shows that the designer conceives his work in terms that are constructive and oriented to the future.
J.M Brockmann
The stand at Milano Unica 2024 was an opportunity to show the new identity in a three-dimensional space. This allowed us to evolve the communication by transforming the illustration into a sculpture to emphasize the Man-Nature message, dear to Nova Fides.
Discover how we dared also withKobak
@ Welcage Milano
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- Strategy
- Branding
- Digital
- Content
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