Kobak @ Welcage Milano
Strategy - Branding - Content
We brought Kobak to Welcage, the pioneering festival dedicated exclusively to Gen Z
Deliverables
Art
Direction
Media planning
Motion 3D
DOOH
The positioning of Kobak within the event coincides with the brand awareness goals set out in the 2024 / 2025 media plan.
Kobak is redefining porta-potties, transforming them from hidden necessities into communicative and standout elements. Our innovative approach highlights Kobak as not just a service but a significant aspect of the event experience.
At Welcage Milano, Kobak showcases its smart, cool, and green essence, reinforcing its leadership in event solutions. By integrating into such a cutting-edge festival, we position Kobak as the go-to brand for the most innovative and trendy events.
Visual
The coordinated content image was adapted to the graphic style of the event: Welcage 2024 is a popular and young festival. Distinctive features such as acid green color and spray graffiti were blended with the Client's communication.
Nature of plastic
For the “Green” component, we decided to recreate a context that was both floral and inherent to the product. Kobak baths are entirely recyclable; therefore, we decided to represent this sustainable soul of the product by creating flowers composed of the same material as the baths, like a natural explosion although made of plastic.
DOOH circuit Grandi Stazioni, 6 Maxi Led at Galleria delle carrozze Milan.
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- Strategy
- Branding
- Digital
- Content
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