a shaping a system
Pigmenta is the latest product by TNS designed for uncompromising nail wellness.
Lotus and rebirth
Goal: to convey the feeling of well-being associated with using the product: from logo design - to adv.
Pigmenta takes its name from its intrinsic characteristics, a hyper-pigmented system that makes polish shine but at the same time does not damage nails.
The logo design is inspired by the lotus flower, a symbol of rebirth and balance.
Sensory ADV: multifaceted communication
We tell a story in which cascades of enamel-textured coloured petals fall as if carried by the wind, and pigments of colour meet and merge endlessly into a single organism; the analogy with the flower is striking. Creating the suggestion of being able to feel what we see on a tactile level.
A drop of nail polish glides onto a nail, irradiating it with brilliant colour, to express the concept of well-being felt when using this product. A semi-permanent nail polish that is easy to wear and remove, no damage, no compromise, just #nailsfeelgood benefits.
Nails Feel Good
The payoff designed to convey the feeling of well-being without compromise.
The content production part for social media tells the story of the product's market positioning: Pigmenta can only be found and worn in qualified beauty centres.
Clean, essential and fresh images help the end user to understand the technical nature of the product - and the beauty salon to have material with which to engage customers.