Pigmenta:
a shaping a system

Goal: to convey the feeling of well-being associated with using the product: from logo design - to adv.

Pigmenta takes its name from its intrinsic characteristics, a hyper-pigmented system that makes polish shine but at the same time does not damage nails.

The logo design is inspired by the lotus flower, a symbol of rebirth and balance.

We tell a story in which cascades of enamel-textured coloured petals fall as if carried by the wind, and pigments of colour meet and merge endlessly into a single organism; the analogy with the flower is striking. Creating the suggestion of being able to feel what we see on a tactile level. 

A drop of nail polish glides onto a nail, irradiating it with brilliant colour, to express the concept of well-being felt when using this product. A semi-permanent nail polish that is easy to wear and remove, no damage, no compromise, just #nailsfeelgood benefits.

The content production part for social media tells the story of the product's market positioning: Pigmenta can only be found and worn in qualified beauty centres.

Clean, essential and fresh images help the end user to understand the technical nature of the product - and the beauty salon to have material with which to engage customers.