Dr. Vranjes Firenze Limone Cedrato ADV
Content
No CGI. No Renaissance villas. Just 45 seconds to evoke the radiant freshness of citron lemon, like it once bloomed in spring, lighting up the Medici gardens. This is the story.
Deliverables
Creative Direction
Art Direction
Video and Photo Production
Each frame is built around a sensory cue: golden light, the sound of spring, the sparkle of citrus.
The fragrance is the protagonist, revealed not through words, but through atmosphere.
A rebirth of the senses. In 45 seconds.
Rich in symbols. Essential with grace.
A full arch recalls Renaissance geometry.
The product rests on a base of Carrara marble - sculptural and central.
Below, a mirror reflects a painted sky, evoking still water.
Around the frame, lemon leaves and citron fruits invite us in, like a timeless Renaissance garden.
A moment of stillness. A luminous space.
The fragrance weaves into everyday gestures.
Lifestyle images translate the poetry of the Key Visual into lived-in spaces.
Here, Limone Cedrato doesn’t just appear.
Here, Limone Cedrato belongs.
Limone Cedrato: poetry, everywhere.
"Bringing a contemporary Medici garden to life was a unique experience.
The campaign was well received across all our channels and distribution markets, evoking the charm and the unique scent of this fascinating ingredient - so radiant and harmonious."
Marina Civita @Global Communication Manager
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- Strategy
- Branding
- Digital
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