Phonak: Advertising Campaign
We present the advertising campaign created for Phonak, the premium brand of Sonova, the Swiss multinational world leader in the production and distribution of hearing aids.
Deliverables
Content
This multi-subject campaign aims to certify the skills and professionalism of the hearing care technician who sells Phonak brand hearing solutions.
Project realised in collaboration with ZOOPPA.
The relationship at the centre
The campaign focuses on the relationship between Hearing Care Professional and Customer.
It consists of two types of message: empathetic and informative. The empathic message is given by the choice of warm, welcoming and intimate images, associated with an inclusive headline: ‘Your hearing is your story’.
‘Come and tell us your story’ is an invitation to share your personal experience with specialist technicians ready to welcome the audience. It represents an essential transition to the informative CTA ‘Book your free check-up’.
Discover how we dared also withBianchi e Nardi 1946
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- Strategy
- Branding
- Digital
- Content
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