4Sea
fashion and sustainability
Exclusive, innovative and thoughtful. 4Sea is a luxury nautical clothing brand that offers eco-friendly garments made from sustainable and recycled materials, such as yarns from plastic recovered from the sea.
Deliverables
SEAPeople
4Sea is a brand moving in a sustainable direction, characterised by high ethical and quality standards.
The passion for the sea, for the environment and for those who live it, pushes 4Sea every day towards new challenges, which allow it to create unique garments through eco-friendly production.The project, perfectly in line with WE RAD values, has given rise to a participatory experience that has allowed us to broaden our skills.
Fashion, performance and sustainability
The main objective of the project was to develop the 4SEA brand identity by combining the logic of sportswear for professional sailing and that of fashion inspired by sailing.
Design pillars:
• Dynamism and performance;
• Sustainability and respect for the environment;
• Fashion and team spirit.
Through the project, we gave a dynamic, sporty and elegant image to the brand, linking it to the strong and clear message the brand wants to convey, namely respect for the ocean.
- Strategy
- Branding
- Digital
- Content