Falorni Pharma is the Tuscan pharmaceutical workshop specialising in the provision of ancillary services to drug production, particularly in secondary packaging.
RAD ESSENCE: the origins
The aim of the project was to make Falorni stand out within the Pharma world in terms of communication and avant-garde, adopting a modern and innovative communication language with respect to its market through a digital storytelling composed of:
- Photos and videos with tilt shift effect telling the story of the company's dynamic production;
- Creative copy that accompanies the user when reading the homepage;
- Icon system used to articulate the identity in a reference system for each service;
- Dynamic and engaging user interface.
The homepage of the site is an immersive account of the company and the working method that sets it apart.
The services pages present explanatory video clips of the production departments.
The UI is designed to accompany the user in a dynamic storytelling to get to know the company, services and plants.