Bianchi e Nardi 1946
Bianchi e Nardi 1946 is the luxury leather goods brand that gives life to unique and timeless objects, in which the classicity of Florentine craftsmanship is linked to the constant search for novelty and innovation. Research and uniqueness are two key words on which our team has worked to bring this project to life.
Deliverables
Fluidity, safety and elegance
For the Bianchi e Nardi 1946 website, an architecture was developed using Jamstack standards (https://jamstack.org/).
The old monolithic logics were abandoned in favour of a headless CMS capable of guaranteeing the best performance in terms of loading times and fluidity, but also respecting the highest security standards, keeping data (backend) separate from the user experience (frontend).
In parallel with the development, the WE RAD Web and User Experience Design team took care of the study of all interfaces, making sure to offer the best navigation experience for booking the Experience Bianchi e Nardi 1946 and browsing products by collections and materials.
The aim of the Bianchi e Nardi 1946 corporate video is to show the art of savoir-faire through a language that breaks the classic canons of Florentine craftsmanship, approaching the world of luxury fashion houses with elegance.
The performance sees the staging of the main production stages - from design to finished product - within a film set made up of lighting changes and leather macros.
The design workflow involved the creation of graphics, mock-ups and actual interactive prototypes that made it possible to study animations and page transitions even before development began, as well as providing a faithful preview to the customer, including definitive images and text.
- Strategy
- Branding
- Digital
- Content
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