The FLEXX: A New Identity
Strategy - Branding - Digital - Content
The FLEXX is the leading Italian brand in the women's fashion/comfort footwear segment, capable of creating flexible and soft products.
Deliverables
Brand Identity
Art Direction
UX & UI
Web Design
Web development
Visit the website
The goal of the redesign is to strengthen brand recognition by developing communication based on the values and distinctive features of The FLEXX brand.
The restyling
The proposal features a soft, fluid, and feminine symbol.
It draws inspiration from the smooth lines of the footwear and the elasticity of its material.
A universe of lightness, femininity, and character, where elegance and freshness intertwine into a unified communicative language.
Web site
The Flexx website has a modern, clean design focused on its footwear collections, with sections dedicated to various styles. Users can easily navigate through product categories, explore seasonal new arrivals, and view promotions as well as details about physical stores.
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- Strategy
- Branding
- Digital
- Content
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