Humancore editorial
The concept of this editorial was developed following WGSN's trend and forecast analysis.
Deliverable
Humancore takes its cue from consumers' need to abandon the concept of normality in favour of personalisation and uniqueness.
Along with this, we try to represent aspects of the human cross-section more rarely represented in advertising, imagining what will be the characters of the protopias of the coming months and years.
Designing prototypes
The growing need to imagine and build a better future will lead consumers and brands to explore protopias, a term coined by US technology futurist Kevin Kelly to describe "a state that is better today than it was yesterday, even though it may be only slightly better". Protopias will be used as tools to create a positive vision of the future, a 'world worth wishing for'.
An ecocentric project
We imagine a better future where man is part of the whole, evolving and amplifying his senses by merging with nature.
Humancore represents diversity, imagining what will be the characters of the protopias of the coming years: man, an emancipated hybrid of his function sapiens - Homo Sensus.
Actvertising
Social, ecological and political issues are coming up and piling up day by day. There is a growing need for companies, brands and organisations to express their position and commitment to achieving a better future together.
Through campaigns and visual communication, we convey important social issues globally.
We aim to do this through low-fi content, which is therefore more economically viable, but also through a simple, non-frivolous, honest and direct aesthetic, the perfect way to communicate a message and not just an image.
- Strategy
- Branding
- Digital
- Content