Même Road inside the project
A circular project developed from A to Z, from the B2B lookbook to the B2C campaign, comprehensive communication
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From analog to digital
Même Road is a multifaceted project, much like the brand itself.
This work unfolds across various interconnected outputs in a continuous interdependent manner. Each project for the brand begins with the production of agent lookbooks, featuring worn garments captured in photos, which, along with videos, allow for a detailed exploration of the pieces, highlighting their key characteristics
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The implementation of the garments on the website follows closely.
The entire website is structured following a specific funnel, from general to specific. It goes from the collection to looks, down to individual pieces, allowing the user to explore the entire collection, focusing on what truly interests them, guided by UI and UX towards a specific garment.
The addition of the store locator page gives users the opportunity to find the nearest Même Road retailer, optimizing the lead generation process.
The work culminates in the main campaign, which is created by featuring the flagship pieces of the season. In an explanatory summary, these items are showcased being worn, highlighting not only the features of the looks but also the intrinsic qualities of the brand, which caters to a very specific consumer: the Même Road woman. She is the contemporary woman on the go, who knows what she wants, is self-assured, and determined to achieve her goals.
Même Road is an eclectic and versatile brand, capable of adapting to various trends due to its dynamic nature. Communication must follow this path by coordinating all brand variations with consistency.
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