Dorabruschi from 1934 to the present
Strategy - Branding - Content
Heritage & Efficiency: the genetic on which Dorabruschi's redesign evolves
Skincare culture since 1934
Goal: to reposition the brand while preserving its history and values.
Communicating the culture of skincare and guide customers in choosing the perfect product.
Heritage and Efficiency are expressed on the outer packaging through a color gradient. This graphic solution serves as a guide for users when reading the information from top to bottom. The gradient also represents a synthesis of the brand's value narrative, highlighting the transparency of the product.