Biancalani, a perfect partner
A colorful and serene campaign that conveys emotion through the movement of the fabric inside Biancalani's machines.
Biancalani, improving quality since 1957
Biancalani is a quality proof company, a perfect partner to pimp up your fabric.
Biancalani’s flexible approach makes clients trust the process because of our all in one solution, technology and innovation.
Shapes of quality
The 3D campaign establishes a parallel between the processes of Biancalani’s machines and the company's values.
It captures the moment when the fabric seamlessly interacts with the machinery, showcasing a fluid movement. The video guides us through the entire lifecycle of the product within Biancalani's machinery, illustrating the journey of fabric treatment. The 3D is able to capture with elegance this interaction - machine and fabric - resulting in an emotionally engaging video.
A modular and versatile design system, in line with the brand values.