Montuliveto
Located in the green heart of Pistoia, Montuliveto Park fully reflects its relaxed and informal identity.
Deliverables
Visit the website
For Montuliveto, we crafted the brand's overall aesthetic, creating a visual identity that reflects the nature of the park, harmonizing visual elements with the environment and the values of the place.
Character Design
For Montuliveto, we created a charming bear-shaped mascot, ready to win the hearts of both young and old.
Naming and Visual Identity
We designed the communication for Montuliveto Park, creating a new visual identity that highlights its history and connection to the city of Pistoia. The chosen name reflects the park’s original name, as pronounced by the locals in their vernacular—the hill of Monte Oliveto thus becomes Montuliveto, a name that resonates throughout all communication and is associated with places, events, and activities.
The Bar
Montuliveto felt a strong responsibility to revitalize a place where all citizens could feel as if they were in their own backyard. The Montuliveto Bar, the heart of the park, combines an Italian-style café and a pizzeria in a circular building, with a greenhouse that allows guests to dine surrounded by greenery. We created a modular menu that changes throughout the day, incorporating the playful personality of the Bear.
- Strategy
- Branding
- Digital
- Content
View Project