Severino Becagli
Branding - Digital - Content
Severino Becagli is the evolution of Tuscan values. It is the new frontier of food, where taste and tradition are renewed in step with the evolution of society.
Deliverables
Art Direction
Graphic design
Illustration
Web design
Web development
Branding
Digital content
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The Brand Identity
The strategy implemented for the brand was to use the imagery of Tuscan flavours to help the superfood Spirulina enter Italian food culture, making the product visually good.
The logo is presented as a monogram to tell the tradition of a family with ancient roots but also in a commercial version, where the word Spirulina is made explicit within the brand.
The fonts themselves tell of tradition.
A passion for Tuscan food culture has created the perfect blend of tradition and innovation, giving rise to the ‘Spirulina Project’, a product of the future with ancient roots in world history.
The website
A fast, high-performance and intuitive ecommerce, even from mobile. Icons have helped us digitise, innovate and make the product and its context informative.
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- Strategy
- Branding
- Digital
- Content
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