Furpile Industry

Strategy - Branding

Giving a new identity to a company that believes in the power of innovation and change for 50 years.

Deliverable

Art Direction

Rebranding

UX & UI

Website Design

Website Development

Discover the website

furpileindustry.com ↗

A group that, over the years, has given rise to two distinct entities specialized in different sectors of textile. A project in which it was essential to enhance both the diversity and the common matrices, through a clear rebranding and new dedicated websites.

The Project

Furpile Idea and Furpile Moda are two international textile companies based in Prato. These two entities belong to a group, founded in 1973, thanks to the ambition and passion of two friends, who became partners, sharing the same entrepreneurial vision.

The group came to WE RAD with a specific goal: to emphasize its identity and place itself on the market with the name of Furpile Industry.

With the participation of the artistic direction of Ilaria Nistri with our team, this project of Rebranding and website development was born.

The Rebranding

Furpile had the need to tell its modernity through its history. With the use of a font both Serif and Sans Serif and Pangram Pangram's Fragment, we have graphically described both its historicity and its innovative and contemporary nature.

The Experience

The analysis of the brand has developed the need to distinguish the group from its two companies. So, after the rebranding and all its printed and digital declinations, the new websites were born.

A story composed of texts, images and videos bring us into this precious reality for the textile district of Prato and beyond. Through UX & UI, the browsing experience was designed to make it immediately clear to the user which group reality is interfacing with.