'Jaipur' and 'Cherry Blossom' collection
Italy, where great minds and styles meet. Florence is a must-see destination for those who like to experiment. WE RAD embraces this approach, as well as the heritage of this great country, to become a true trailblazer.
A line reminiscent of fall colors
For the AQUAZZURA CASA campaign, a Florence-based luxury brand, WE RAD went overseas, all the way to India.
The aim is to tell about the “mise en place” of two exotic table settings: a collection of 20 photoshoots and 9 GIFs, with a touch of fall. The concept provided by the client was the inspiration for WE RAD, which added a touch of its creativity and communication style. The first collection by AQUAZZURA CASA is “Jaipur”, which took WE RAD all the way to the Pink City - the Hawa Mahal.
Just like Jaipur, also the cherry blossom that takes place in fall - six months earlier than in Japan - is part of India’s national pride. A symbol of renewal and beauty, the “cherry blossom” is the concept at the core of the second dinner set offered by the Florentine brand.
A creative communication campaign for such a product needs the right point of view. That's why WE RAD chose two specific visual formulas, one for the design and the other for the concept: a minimal, zenithal perspective and a scenographic table setting.