AQUAZZURA BAGS

Strategy - Branding

Enchanting and irresistible butterflies come to life and dance around the Aquazzura bag.

Deliverable

Art Direction
Video production
Post production
3D modelling
Composing

The campaign revolves around the bag, a bag that in the imagined is so magical and precious that butterflies land on it as if drawn by a magnet.

The Goal

The output of the campaign is a video designed for social channels, starring Aquazzura's Papillon Mini Tote. In a monochrome loop, the bag is surrounded by hundreds of colorful butterflies in gold, silver, and pink that dance around the product and are attracted to it.

Farfalle Statiche Low

The Composing

The video was made by combining analog and digital. The footage of the bag is real as is the set and lighting. A touch of digital magic was added to this reality with the introduction of 3D animated butterflies, which were added by mapping the original video and contouring the bag in such a way as to allow the butterflies to pass not only in front but also behind the product.
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  • Strategy
  • Branding
  • Digital
  • Content