CasaMarta Foundation
The CasaMarta Foundation was established to honor the memory of Marta, who passed away at nine months old, and to support children with complex illnesses by creating the first pediatric palliative care facility in Tuscany.
Deliverables
Visit the website
Like a hug
In support of the Foundation, the communication agency WE RAD has managed the creation of its identity and the development of its website.
CasaMarta's communication is built around a dynamic and inclusive symbol that resembles a rainbow.
It represents an embrace wrapped in a warm flow that comes to life and transforms into various shapes, guiding and comforting the children within Casa Marta, making them feel welcome.
Mr. Baleno
A symbol that children can draw and personalize according to their imagination.
It is from this imagination that Mr. Baleno was born, an iconic accessory useful to everyone: a friend for young patients to hug, a comfort for parents during moments of waiting, and a tool for doctors to interact with children. A friend who always accompanies the Casa Marta family.
A platform for donations to support the Project
The CasaMarta Foundation's website has been designed respecting the logic of Brand Identity and animated by illustrations and photos that show the project in its entirety, in line with the image that the Foundation wants to convey to its Supporters.
In addition, a Donate Now page has been developed, enabling everyone - both individuals and companies - to contribute to the project to build Tuscany's first paediatric hospice in a quick and easy way.
As a B Corp company, it was a great pleasure to take part in the CasaMarta Foundation project. In our own small way, we tried to honour this initiative in the best possible way by making our contribution as a communication agency.
- Strategy
- Branding
- Digital
- Content
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