Tre Effe: Digital Brand Identity and Web Design
That of the Tre Effe Group is the story of a Made in Tuscany company producing high-quality cowhide leather. A company at the forefront in many respects, from constant research to the focus on digitalisation.
With two lines dedicated to different markets, the Tre Effe Group's products are characterised by their high quality and performance.
A New Image
For this project, we took care of the brand's new image starting from digital, trying to keep intact that balance between innovation and tradition pursued by the company. An elegant and clean line that goes well with the quality leather it produces.
For the realisation of the Tre Effe website, an interface was designed to optimise the user experience and make each page of the site easily accessible to the end user.
Product focus
The entire layout of the site, from the graphics to the photographs, is designed to highlight the product as the sole protagonist of the experience. Thanks to a system of filters specific to application, collection and characteristics, the user is guided in the selection of the desired sample. One of the site's main features is the ability to add items to the shopping cart to request the desired leather samples.
In order to offer the user a unique and high-performance experience, the page is quickly navigated and accompanies the user through the navigation in a completely dynamic manner, with fast loading times despite the presence of many images.
- Strategy
- Branding
- Digital
- Content
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