Même Road: FW 21-22 Digital Campaign
Stop waiting, just live
Client
Services performed
- #Art & Creative Direction
- #Video Production
- #Photo Shooting
- #Social Media Marketing

Campaign concept
Même Road FW 21-22
The need to return to live urban spaces in company. The desire for rebirth and re-appropriation of one’s independence. Moments of sharing and fun. Simply live.
This is the concept that inspired us to develop the new Même Road advertising campaign, where iconic garments are represented by slogans and messages of positivity, colorful prints and micro-patterns.
Deliverables
Art & Creative Direction
Photo
Video
Copy & Social Media
Digital Advertising



Social Media Strategy
Focus on Brand Identity
In this last year, our goal has been to strengthen the brand identity through a digital strategy aimed at positioning Même Road on its reference social channel: Instagram.
With a + 133.9% increase in Followers and a + 160.3% increase in Impressions, we have expanded a target audience with our Audience, obtaining positive results also on the website with + 60% of new requests to the Contact Form.










Production Team
Producer: Silvia Cavicchi
Creative Directess: Bianca Borri
Photographer: Lorenzo Taliani
Video Maker: Giantommaso Puglisi
Soud: Filippo Rossi
Voice over: Voxon Italia