Même Road: Digital Campaign SS 22
Red Desert
Client
Même Road
Services performed
- #Art & Creative Direction
- #Video Production
- #Photo Shooting
- #Social Media Marketing
Titolo SS22
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For Même Road‘s latest SS22 collection, we studied a concept linked to the intrinsic strength of women, symbolically represented by the ardor and power of a red desert.
The whole mood expresses a woman who knows where she comes from and is clear about what she has in front of her.
For the ADV campaign, we propose an analog look & feel, to express a strong connection with the earth, nature and at the same time a link with the past that becomes a starting point for the future.
“To be strong
means to be honest.
Powerfully conscious,
kind with the right touch of business.
It means to have courage
as well as a heart.
Look at us!
Don’t you think we are?”
