Même Road

Services performed

  • #Art & Creative Direction
  • #Video Production
  • #Photo Shooting
  • #Social Media Marketing

Titolo SS22

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For Même Road‘s latest SS22 collection, we studied a concept linked to the intrinsic strength of women, symbolically represented by the ardor and power of a red desert.
The whole mood expresses a woman who knows where she comes from and is clear about what she has in front of her.

For the ADV campaign, we propose an analog look & feel, to express a strong connection with the earth, nature and at the same time a link with the past that becomes a starting point for the future.


“To be strong

means to be honest.

Powerfully conscious,

kind with the right touch of business.

It means to have courage

as well as a heart.

Look at us!

Don’t you think we are?”