Même Road: Identity & FW 2018–19 Campaign
How we developed a fashion brand from zero to hero
Client
H. Eich S.r.l.
Services performed
- #Art & creative direction
- #Brand identity
- #Design for print
- #Design for digital
- #Web development
Même Road is a customer that RAD follows at 360 °. From the strategy, to the production of all the contents for digital and print. For each collection RAD design and follows the production of paper materials like lookbook, folding and window signs. The department is a web design and development software, where the contents are organized according to the best logic of UX and UI. When the collection comes out on the market, RAD follows the promotion of content on social networks according to editorial plans shared with the Customer. I have set designers for each collection of props which are then used for showcase display. All this crowned by a dynamic work flow.
