Client

Tecniwork S.p.A.

Services performed

  • #Art & Creative direction

the essentials

Bloom, Eyes, Nude, Icons

We Rad and TNS Firenze created four collections of “essential” products. Bloom is a nail polish capsule collection inspired by spring tones. Nude is composed by six tints that enhance the natural complexion colors. Icons passes through the shades of red, creating a collection of six nail polishes and four lipsticks. Eyes is the collection dedicated to eyes and make-up daily routine.

the essentials

Bloom

We worked with TNS Firenze on creating Bloom, capsule collection designed for the beginning of the warm season and inspired by the shades of the blossoming flowers.

It is the rediscovery of a romantic femininity, inspired by bohemian imagery and an elegant and classic sensibility, which chooses timeless shades reinterpreting them and creating, every time, a completely new style.

Three chromatic notes stand out above all: purple, red and pink. Gradient in pastel tones and full and hyper opaque colors, they will be the must have for a perfect boho-chic style. Bloom is the joy of a spring full of light, it is the new idea of elegance.

the essentials

Nude

Nude is a TNS capsule collection in six elegant nuances of nail polish inspired by the natural skin tones. The tone-on-tone characteristics of the shades enhance the natural beauty of the nails. The collection is completed by four lipsticks with a semi opaque finish, perfectly combining with the varnishes.

the essentials

Icons

We Rad and TNS created Icons, the special collection dedicated to the feminine color par excellence. Six wonderful shades of red, from burgundy in the most intense tones to orange in the lighter ones. The collection is completed by four lipsticks with a semi opaque finish, perfectly combining with the varnishes.

the essentials

Eyes

Eyes is a collection dedicated to the make-up daily routine for the eyes. We designed a collection completely focused on the glance: a set of products for eye care and make-up.