Client

Tecniwork S.p.A.

Services performed

  • #Art & Creative direction

the collection

Esotica

TNS Firenze chooses an absolute freedom of style for the spring / summer 2020 season, declined in ten new ultra pigmented colors with a bright texture.

The classic accent manicure becomes a touch of hyper-colored style, enriching a monochrome layer with contrasting colors with unique and unrepeatable details.

Inspired by animal and floral prints, the collection is once again signed by WE RAD, who took care of the choice of colors and nail art too.

The collection colors

oceano

mambo

fiesta

alma

corallo

esotica

aroma

maracujá

caracol

kenzia

Siti Web Rad - Anteprima Desktop

the launch of the new collection

#iotornodallestetista

For the new collection launch, TNS decided to create a video to share on its social networks for both Beauty Centers and end customers.

The event name was “#iotornodallestetista” (I go back to the beautician) because, in addition to the presentation of the new collection, TNS choose some themes to deal with during the video to exhort customers to return to their trusted beauty centers, after the closure due to Covid-19.

WE RAD created the materials for the promotion of the event and took care of the graphic contents and the video shooting and editing.