The campaign focuses on the relationship between Hearing Care Professional and Customer; a story of trust in which every customer is a new story that needs to be heard. The Hearing Care Professional is the listening professional – ready to find the right solution for you.
The proposal consists of two types of message: empathic and informative.
The empathetic message is given by the choice of warm, welcoming and intimate images, associated with an inclusive headline: “Your hearing is your story“.
“Come tell it to us” is an invitation to share your personal experience with trained technicians ready to welcome the audience. It represents a key transition to the informational CTA “Book your free checkup“