The park’s activities are founded on values like sustainability, inclusion and hospitality. We wanted to embody these values in a mascotte, with the aim of enriching the communication.
The “Micco” bear has always been part of the city’s historical banner. His name suggests attributes like foolishness and goofiness. The new Montuliveto bear, instead, is an example for the community living the park: he is environmental friendly, self-confident, somewhat cheeky and serves as the park’s paladin. Inside the park, you will find him dealing with different situations, from fitness to skateboarding, from plant care to family activities.