Ginori 1735

Services performed

  • #UX & UI

the brand

Ginori 1735

Ginori 1735 is one of the most exclusive Italian companies and it’s known throughout the world for its porcelain.

For its new website, our team focused on optimizing the User Experience and organizing data to facilitate SEO, aligning with the recent restyling of the corporate brand identity.

A new Atomic System design for Ginori 1735

Through the Atomic Design methodology, every single element of the interface has been designed to be dynamically declined and inserted within the various pages, ensuring accurate reproducibility of the brand identity, even in the smallest details of the User Interface.

User Interface Optimization

Visual hierarchies defined with typographic styles, the color palette and a new icon design. Thanks to these features, it was possible to create an interface capable of guiding the user within the vast world of Ginori 1735: from advertising campaigns to the technical data sheets of individual products.

The User Experience

Weekly sprints with the customer allowed us to follow the project both in the design phase and throughout the development. Even after the live implementation of the project, we aligned our analytical forecasts with the objective feedback of the users.