Besides suggesting a link with the textile world, Beste’s logomark contains a strong visual connection with Scandinavian traditional iconography. We wanted to emphasize this “nordic” soul that is also present in the architecture and interiors of the company’s headquarters, empowering the brand awareness through typography.
The font chosen for headlines has strong and sharp serifs, bold contrasts and a unique brutalist look. These qualities are enhanced by the graphic context, based on elementary grids, subtle lines and absence of color.
For other UI elements, such as paragraphs, buttons and captions, we used a complimentary font: a grotesque sans that with high readability and a contemporary flavor. This pairing brought to a crisp and intuitive information hierarchy, whilst using few font styles: less families and less weights means quicker loading!