Client

Tecniwork S.p.A.

Services performed

  • #Art & Creative direction
  • #Design for print
  • #Design for digital

The collection

Lungomare

TNS’s “Lungomare” collection is inspired by Italian Seaside locations, which have been crucial for the birth of many fashion and cultural movements over the years. Colors become a narrative bringing us into a world of vacations and waves, with the woman of yesterday and today meeting to chat and relax.

WE RAD signs an offline and online advertising campaign that changes the product’s communication adding a new narrative layer of historic and visual references.

Summer memories

Ten nail colors and ten stories taking place around the most famous Italian beaches.

From sea blue to coral, the Lungomare collection features a color for every woman and every summer!

The collection's palette

Sirena

Miramare

Riva Fiorita

Calipso

Stella Marina

Venere

Villa Imperiale

Eden

Baia d'Oro

Oasi