Zetafonts Partner & Creative Director

New RAD Talks with Cosimo Lorenzo Pancini, Creative Director of the digital type foundry Zetafonts. This long-standing collaboration allows us to exchange viewpoints, ideas, and insights.

Thanks to this synergy, we've brought many exciting projects to life. In this talk, Cosimo shares how and why these projects came about, with concise yet meaningful words. As he puts it, "communicating a product or a company is essentially telling a story," and in our collaborations, the main characters have been the typefaces.

Our work with Zetafonts also led to the creation of the communication strategy for Coco Sharp, one of their most successful typefaces. WE RAD crafted a custom digital experience that seamlessly blends augmented reality with typography. This project earned us an Awwward and captivated the audience at OFFF in Barcelona.