BRANDO: the digital assistant for Communication

Communication?

What communications agency has never had communication problems with its clients?

It's a cliché that we at WE RAD have also come across, and as paradoxical as it may seem, it's something that happens quite often to communication agencies.

In fact, different languages are often spoken between client and agency, with a sometimes rather complex jargon, common among insiders and derived from the habit of dealing with experts in the field. This type of language, however, does not always work when dialoguing with the client company, which also has its own technical language.

If we add to this the fact that we work remotely, through a considerable amount of emails, phone calls, whatsapp messages, Skype calls, Slack, Google Drive, Dropbox, etc., etc. - well, we realise how easy it is to miss a few steps sufficient to blow up the entire communication chain - with potentially harmful consequences on project costs and the time spent 'recovering' inaccuracies generated by this type of communication process.

We thought that something could be done to limit this. We were certain that we could significantly improve the workflow with our customers.

But how to do it? WE RAD works with companies from very different sectors, from fashion to manufacturing, from catering to high craftsmanship, from start-ups to large established companies. So we needed to establish a working method, precise and adaptable workflows and a mindset to share with our clients.

We asked our customers to identify the difficulties they encountered within their company, we set up a test to understand every single need of their employees, we asked ourselves what could speed up work, cut costs and eliminate the risk of errors.

Having had the right intuition, after a period of careful planning and evaluation BRANDO was born!

BRANDO is the Digital Communication Assistant developed by WE RAD to connect the Communication Agency to the Client, collecting all communication assets, their rules of use and native files in one place. It is designed to integrate into the companies' workflows, allowing the Client to deploy all communication materials autonomously.

An intuitive dashboard encloses the tree of all brand identity content with its usage manuals. WE RAD delivers all native files, to be downloaded, processed and updated.

The result? A recognisable corporate identity, anytime, anywhere.

BRANDO is aimed at all companies that need to maintain a coordinated identity across all media, intelligently organising digital resources as well as teams, professionals and sales networks.

With BRANDO, the company saves time, resources and does not run the risk of mistakes that would affect the consistency of its corporate image.

To standardise the operations carried out through BRANDO, we have codified them into 3 sequential steps.

In general, our workflow is to identify the customer's needs, empathise with the staff and work out together how to achieve the objectives. It is essential to understand the company's vision and mission in order to create an identity that represents the company and its people.

1- WE RAD Communication Agency defines, together with the Client, the corporate visual genetics and the rules through which the Brand expresses its identity.

2- Through the correct positioning of the brand, we organise and define the ways to convey the company's values and strengths. This allows us to define, share and always have in sight, the foundations of the identity thanks to which it will be possible to develop the declinations of both digital and analogue media.

3- We create together with the client what at WE RAD is called a dynamic brand identity.

In order to be able to create a brand identity that reflects the company's soul, which can be declined over time, we define the (nitrogenous) foundations that will constitute the new DNA of the brand:

- Brand usage rules

- Naming and copywriting

- Fonts and typographic hierarchy

- Colour palettes and their use

- Tone of voice

- Image treatment

- Print and digital identity

- Printing techniques

We then transfer everything we have learnt from the definition phase and designed for the brand to BRANDO. BRANDO is not only the custodian but also the coordinator of materials. The umarell of graphics.

1- BRANDO coordinates the rules of use defined by WE RAD, offering the possibility of downloading and editing the native files.

2- All corporate identity files are stored securely within BRANDO, accessible from anywhere and from any device. By means of simple and intuitive guidelines, tailor-made for the main graphic software, the in-house team will be able to design the corporate brand identity, guaranteeing perfect coordination.

With BRANDO, it will be easy to coordinate the work of anyone who has anything to do with communication in the company:

- Communication managers

- In-house graphic designers

- Marketing managers

- Copywriters

- Social publishers

- Salespeople and representatives

Thus the company name will always be associated with the right image and the right tone of voice, regardless of which department is communicating with the outside world.

The relationship between WE RAD and the customer matures thanks to BRANDO. the company holds the genetic code of its identity.

1. The Customer evolves the brand identity with BRANDO, taking advantage of the rules designed by WE RAD.

2. Professionals who come into contact with the company's communication can access the dashboard to create media that are always coordinated with each other and consistent with the corporate identity.

3. BRANDO provides the necessary elements, rules and know-how to enable the customer to grow his company's business in total autonomy.

BRANDO is not just a simple online style manual. It is a true web-based ecosystem built around the customer. The dashboard provides access to toolkits: graphic templates that can be edited by the customer and are already coordinated with the corporate identity. In a few simple steps, all the necessary media can be created and updated:

- Corporate Coordination

- Brochures

- Packaging

- Posts for social media

- Newsletters and landing pages

- Slides and presentations

With BRANDO, you create constantly different and original graphic elements, without the risk of losing brand genetics.

Preview

BRANDO innovates the communication sector, offering customers a collaborative working method based on transparency, flexibility and independence. We at WE RAD are proud to have BRANDO in our team, because since he is here, we work smarter. 

Would you like to meet him?

BRANDO will be premiered on 7 September 2019 at TEDxEmpoli - of which WE RAD is the main sponsor. Follow the social live streams to find out all the details about BRANDO, here you can find out more about the event!

Ready to collaborate?