Beauty Trend 2024 the new direction of cosmetics

Beauty Trend 2024 the new direction of cosmetics 

How fast does the virtual world go? The web is moving, changing direction, going forward, going backward, an amount of dynamic stimuli and impulses that change or intensify a stance every day. 

It is difficult to keep up, to understand what the momentary trends are, and to be able to develop a strategy that can cover a long term style. The stumbling block to be stemmed is this, that is, being able to carp about web trends and implement a strategy on top of them that can endure over time and adapt to different temporal and therefore stylistic contexts.

In this article we explore the world of beauty trends for 2024, starting with a case history of our own that involved a rebranding project for the cosmetic brand Dorabruschi. 

Dorabruschi: Tuscan-style cosmetics 

Dorabruschi Firenze is a Florentine cosmetics company that has its roots in the early 1900s, more precisely 1934. For this brand, we were commissioned to follow the positioning strategy, the rebranding process, setting of genetics and declination on the primary and secondary packaging of the entire product range - also subject to restyling.