RAD Essence, unimaginable fragrance
Silvery, fruity, soft. RAD Essence contains all the corporate values of WE RAD inside a glass bottle. An intensive concentrate of the true essence behind the brand.
Deliverables
RAD ESSENCE: the origins
The question is: can a fragrance turn into something communicative that encapsulates all corporate values?
With the RAD Essence it was possible to answer this dilemma, giving an immaterial form to the values of WE RAD.
Ylang ylang flowers, mandrake distillate, salted river water powder, juniper berries and dragonfly milk drops.
A mixture of scents that awakens the senses: sweet but at the same time very intense. The mandrake distillate gives the fragrance a light, fresh nuance, while the dragonfly milk brings the essence back to an energetic olfactory timbre.
RAD Essence can be used as a personal fragrance, as room perfume, or as aromatherapy to solve dilemmas about the meaning of life.
It can tone the skin thanks to hyaluronic acid and lengthen the hair. Together with the elixir, it can create a barrier against unpleasant people and make you cry on command to get out of unpleasant situations. The oil extract version changes the skin colour to green, perfect for a theme party - the colouring lasts only 24 hours
In 2016, a weasel crashed into the most modern facility for particle physics research the Large Hadron Collider of Geneva and, on that occasion, as some believe, a space-time gap opened up. A timeline in which RAD Essence definitely exists.
So who are we to say that it is not real?
- Strategy
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