The Sustainability Line

For the new identity of Nova Fides, a textile company from Prato, we chose to work with Jonathan Calugi - illustrator of continuous lines - a symbol of sustainability and trust.

In this new episode of #RADTalks, we visited him in the studio for a coffee and a chat about his creative process: from the first drafts inspired by the ‘N’ to the challenge of a unique stroke that, as in jazz, welcomes every variation.

Jonathan's is a positive and authentic energy that allowed us to work with speed and serenity and reflects Nova Fides' commitment to a more sustainable future.