WE RAD takes OFFF Festival 2023

WE RAD will be exhibiting at OFFF (Barcelona), the largest international event dedicated to creativity and design, in collaboration with Zetafonts, the sponsor of the event.

Three days of talks, lectures, activities and workshops where international talents share their inspirations and experiences.

We came up with a new concept, Coco Culture, a typographic organism that evolves according to context, adapting to touchpoints and trends while remaining recognizable.

Starting from the characteristics of the font, we decided to design a construct capable of uniting the digital and the natural worlds. We also created a dedicated payoff:

 Natural born digital

Through a phygital journey built on innovative technologies and tools, participants will be able to enjoy an immersive and engaging experience capable of transporting them into the mood of the font. An AR filter that makes digitalized natural organisms grow on the users' faces; an animated landing page according to scrollytelling logic; a gadget leading to purchase via augmented reality. A space-time experience where you can understand, experience, try and buy the font: a new marketing frontier.