Vranjes Firenze in Translation
In recent years, 3D has been a promise. Today, it’s a language. Firenze in Translation starts here: an immersive experience for Vranjes Firenze’s new EDP collection.
Deliverables
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Firenze in Translation is a scroll‑to‑explore experience: a day in Florence, from morning to evening. Eight fragrances become eight scenes, one after another: rituals, light, shadows, gestures.
An immersive journey designed to be walked through. Easier to experience than to describe.
A multisensory experience
A living 3D world: reactive particles, shifting light, moving shadows, natural elements that follow space and time.
And beneath the surface, a custom system keeps everything in balance, monitoring performance and dynamically tuning the intensity and complexity of effects, so the experience stays smooth across different devices. It’s in the invisible details - like real-time particle tuning and graphics load management, that immersion becomes truly accessible.
Digital twins to generate advertising visuals
For the launch of Vranjes Firenze’s new Eau de Parfum collection, we created 3D digital twins of every product in the line. Highly accurate models, built from real materials, finishes, and proportions - so glass, refractions, labels, and graphic details could be reproduced with total fidelity.
These digital twins weren’t conceived as technical assets alone, but as creative and strategic tools. Starting from a single 3D master, we produced high-impact ADV visuals and photorealistic eCommerce still lifes, ensuring perfect consistency between campaign imagery and product pages.
An approach that brings precision and flexibility together: each visual can be adapted, evolved, or reused in new contexts, with full control over lighting, setting, and composition.
"Telling the magic of fragrance and the unique atmosphere of a day in Florence is never easy, but together we managed to turn it into an engaging experience for the audience.”
Marina Civita - Vranjes Firenze Marketing Manager
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