Beauty Since 1934

Strategy - Branding - Content
Beauty Since 1934 - WE RAD

Heritage & Efficiency: the genetic on which Dorabruschi's redesign evolves

Deliverables

Strategy
Branding
Packaging
Content

Werad Dorabruschi 1Werad Dorabruschi 1

Skincare culture since 1934

Goal: to reposition the brand while preserving its history and values.  

Communicating the culture of skincare and guide customers in choosing the perfect product. 

Werad Dorabruschi 3Werad Dorabruschi 3

Heritage and Efficiency are expressed on the outer packaging through a color gradient. This graphic solution serves as a guide for users when reading the information from top to bottom. The gradient also represents a synthesis of the brand's value narrative, highlighting the transparency of the product.

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The right thing over the new thing

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