A Home for Technology
We turned the launch of an air conditioner into something to remember, even before making it an offer.
Deliverables
Not a catalog, but an experience.
We put air conditioners in people’s homes before they even bought them. Real, to scale, on their walls.
An environment to explore, not to flip through.
Simple To Remember
Every detail of the experience had a purpose: AR positioning to show the product at real scale, gamification to make exploration hard to quit, and a lead generation system to turn interest into data. An architecture designed to be simple.
The interaction is built to bring people closer without interrupting them: visual micro-clues and targeted interactions guide the user, 3D model animations explain the specifications without needing verbal explanations, and game moments extend attention time. The result is a Fluid and direct experience: the user understands, explores, and decides, all within the same flow.
Behind the apparent simplicity lies a structure designed to work on every device: measured choices, calibrated signals, and an optimization system that adjusts visual intensity and graphic load in real time. The 3D models and animations are optimized for both fidelity and lightness, ensuring consistent performance even on less powerful smartphones.
Every interaction is tracked and routed into an operational dashboard: collected intentions become qualified leads and insights the client can act on immediately, without interrupting the visual experience.
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