Même Road: SS 2020 Campaign
Just Follow the Road
Client
Même Road
Services performed
- #Campaign Video & Shooting
- #Look Book Shooting
- #Lookbook layout
- #Social Networks
The campaign concept
Même Road SS 2020
The campaign tells the story of the Memeroad Woman. It represents the concept of time, dynamism and change.
The video shows a woman who can be perfect in every situation, just changing a detail of her outfit. From morning to night, she’s always right.
The circle represents a dial that splits the time of the day but also the seasons of the clothes. The colors are the same as the panels.
In the video the circle represents a clock whose hands are moved by the models.
Set design
Lookbook shooting & layout
