The campaign tells the story of the Memeroad Woman. It represents the concept of time, dynamism and change.

The video shows a woman who can be perfect in every situation, just changing a detail of her outfit. From morning to night, she’s always right.

The circle represents a dial that splits the time of the day but also the seasons of the clothes. The colors are the same as the panels.

In the video the circle represents a clock whose hands are moved by the models.