Client

"La Biennale dello Scarto"

Services performed

  • #Brand Identity
  • #Web Design

The Project

"La Biennale dello Scarto"

Art is a powerful medium for talking to people about ecology and the environment. “La Biennale dello Scarto” was born in Venice in 2018 with this intention, by the artist Rodolfo Lacquaniti.

On May 14 2022, the second edition dedicated to the theme “L’energia circolare, gli scarti e gli scartati” was inaugurated. So in the Giardino Viaggio di Ritorno in the Contemporary and Environmental Art Park of Castiglione della Pescaia, discarded materials and waste pieces come back to life in the form of Art through installations that address the society and invite it to reflect on environmental issues.

Website

All works in one map

For “La Biennale dello Scarto” website we created an interactive map to guide the user to discover the works between the municipalities of Grosseto and Castiglione della Pescaia.

Through an intuitive interface, the user is able to find the works and upload all information and updates in real time.

Site-specific works are linked via a QRCode to the dedicated page.

The project

Our first commitment as a B Corp

WE RAD has become partner of “La Biennale dello Scarto” because we fully share the same mission: “to make the difference.”

Today, to make a difference in communication you need to have the focus on how you do things not so much on what you do; the value asset.

As a reminder of all the times communication served as a Manifesto, we chose a visual treatment peculiar to the avant-garde.

Communication was born to be in favor of urgencies, and today more than anything else the urgency is both social and cultural.

We put the same professionalism in favor of this urgency that we put into an advertising campaign of more commercially fruitful sectors because today, as well as Art, communication must also do something and in this, WE RAD is in the forefront.

Let’s make the difference!

Scarti Biennale

The Opening

The following figures spoke at the May 14 press conference to introduce the Biennale dello Scarto to journalists: Rodolfo Lacquaniti, bio-architect and artist; Elena Nappi, mayor Municipality of Castiglione della Pescaia; Leonardo Marras, councillor for economy and tourism Tuscany Region; Luca Agresti, councillor for culture Municipality of Grosseto; Giovanni Tombari, president Grosseto Cultura Foundation; Alessandro Capitani, president institution Le Mura; Irene Lauretti, president of Musei di Maremma; Angelo Gentili national secretary of Legambiente and coordinator of Festambiente and Father Roberto Lanzi Monastero di Siloe.

Also speaking at the opening of the afternoon stimulating reflection on environmental and cultural disaster were: Father Bernardo Gianni, Abbot of San Miniato al Monte; Patrizia Asproni, President of Confcultura and the Marino Marini Museum in Florence; Anna Mazzanti Politecnico di Milano,; Silvio Ursini Group Executive Vice President Bulgari; Roberto Di Rubbo, specialist in Psychoanalytic Psychotherapy; Matteo Donati, Chef Patron of Donati Restaurant in Castiglione della Pescaia; Giammarco Piacenti, President of Piacenti SpA; Alessandro Fichera, Archaeologist; Caterina Arrighi, Doctor of Performing Arts and Communication Disciplines.

Click here to download the press release.