Falorni Pharma is the Tuscan pharmaceutical workshop specialized in the provision of ancillary services to the production of the drug, in particular in secondary packaging.
The goal of the project was to make Falorni emerge within the Pharma world in terms of communication and avant-garde, adopting a modern and innovative communicative language compared to the market to which it belongs through a digital storytelling composed of:
- Photos and videos with tilt shift effect that tell the dynamic production of the company;
- Creative copy that accompanies the user during the reading of the homepage;
- Icon system used to decline the identity in a reference system of each service;
- Dynamic and engaging user interface.