Client

Municipality of Florence

Services performed

  • #Design for digital
  • #Web development
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Design for digital

Renaissance goes online

Every summer, the City of Florence produces a festival of artistic cultural and gastronomic events throughout the city: after more than 10 years, Estate Fiorentina is now an event of national importance, attracting thousands of visitors.

For the third year in a row, WE RAD is partner of Estate Fiorentina, taking care of the digital identity of the festival. Every year, a local artist is commissioned to design a series of illustrations representing the city during the events. The illustrations chosen for 2019 – realized by Luchadora – have been declined on different digital and video supports, often translated into animations.

We were also in charge of the stage setting & design for the press conference presenting the project inside the wonderful Salone dei Cinquecento Hall, creating a colorful and entertaining scenography. It will be a wonderful Estate, for sure!

Focus

Simplifying complexity

The Estate Fiorentina website is designed with navigability, usability and speed in mind. To display all the hundreds of events divided in numerous categories, we selected a wide color palette, coherent with the festival’s identity.

The user can easily navigate through the events using three sorting methods: date, location and category. In this way, you can instantly find the event hosting your favorite artist, or the events nearby next weekend.

The website has been developed on a WordPress platform, using a completely custom theme and implementing a double navigation with vertical and horizontal menus. Visit the website and discover all the events!