Every summer, the City of Florence produces a festival of artistic cultural and gastronomic events throughout the city: after more than 10 years, Estate Fiorentina is now an event of national importance, attracting thousands of visitors.
For the third year in a row, WE RAD is partner of Estate Fiorentina, taking care of the digital identity of the festival. Every year, a local artist is commissioned to design a series of illustrations representing the city during the events. The illustrations chosen for 2019 – realized by Luchadora – have been declined on different digital and video supports, often translated into animations.
We were also in charge of the stage setting & design for the press conference presenting the project inside the wonderful Salone dei Cinquecento Hall, creating a colorful and entertaining scenography. It will be a wonderful Estate, for sure!